About Us - Admirals Online
About Us

Admirals Trading, a Rashed Abdul Rahman Al-Rashed & Sons Co. company www.alrashed.com , is a leading multi-disciplined food and beverage company operating in Dubai and Oman. We are full-service distribution operation along with a portfolio of our own ‘Admirals’ brand that have been servicing the region for about two decades. We are experts in both Retail and Food Service channels, providing full coverage, visibility and marketing for our brands.

We are honoured to be associated with some of the top performing brands in the region – going from small to big names in the food industry. We welcome you to explore our product categories, brands and channels.

Food You Trust

We at Admirals Trading (“Admirals”) have always been passionate about offering quality food products. Products that impact lives positively, products that become a part of your everyday lives. After more than a decade of developing a successful brand name in the region, Admirals is now an innovative, multi-disciplined food distributor along with a portfolio of premium products under ADMIRALS brand, catering to the Retail and Food Service channels. With a vision of vertical and horizontal expansion into Food manufacturing and Third party logistics in the near future.

Started by 3 visionaries from New Zealand, our journey began in 2000 when they first arrived in Dubai. Having always shared a passion for food and people, they decided to join hands and build their own full-service food distribution company. 16 years of hard work and dedication later, Admirals is now a one-stop solution for the UAE and Oman market.

Owing to UAE’s strategic location and increasing tourism, we serve as a point of entry for international and local brands to thrive in a market rich with growth opportunities. Fully equipped with state-of-the-art warehousing facilities and a dedicated team of professionals, we continue to build our reputation of being a strategic food partner in the region.

Our extensive market knowledge has facilitated in building a network of strong partnerships around the globe. We work intimately with key players across the supply chain including top manufacturers, brand developers, retailers and food service operators. We operate across multiple categories and have a proven track record of successfully launching, promoting and increasing sales for our brands. Our product category ranges from premium beef, poultry, lamb, veal, seafood, dairy and pizza to snacks, canned food, hot drinks, sauces and spreads.

At Admirals, we always put our suppliers first, bringing innovative strategies and local insights that give their brands an operational advantage over the competition. We not only source, store and distribute brands, we promote and increase sales, taking full responsibility of brand reputation acting as true Brand Ambassadors in the GCC market.

2014 saw accelerated growth and higher ambitions for Admirals when we became a part of Saudi Arabia’s largest conglomerate, Rashed Abdul Rahman Al-Rashed & Sons Co. www.alrashed.com This has further strengthened the company and it is spear-headed for rapid expansion in coming years.

Together, we work every day to reach kitchens and homes with “Food you trust”.

Committed To Providing “Food You Trust”

We believe in 6 core values that have carved the foundation for this consistent growth and success. Since the beginning, every challenge is met with these values in place:


Quality is never compromised. We deliver high quality in the work we do and the products we service. We deliver fresh and safe food to hundreds of outlets and thousands of people every day.


Passion is the driving force behind our team’s cohesive spirit. It is reflected in the work we do and the relationships we establish. Everyone aims to contribute in their very own way to the healthy growth of our business and industry.


We uphold the ethical standards of our industry while supporting the values of our stakeholders. We act in transparency to provide the best products across the region.


We believe in long-term relationships. We are committed to our stakeholders’ present and future success. We work relentlessly to ensure that we provide them with premium value today & tomorrow. Their success is our success.


We work towards always being the partner you can rely on. With so many variables to master, we do not fall behind on our endeavor to provide exceptional service.


We deliver what we promise, and add value that goes beyond what is expected of us. We do not rest on our accomplishments, rather we build on them in our journey to set new standards in the industry.